This online tutorial is a required part of the course you are taking at your university. It teaches market planning and key business process and profitability metrics that every business should employ. The average self-study time is 16-20 study hours. For maximum results you should spread your study time over 2-3 weeks.
First, read the text and complete the study questions. Then complete the eight interactive, step by step spreadsheets. Sign up in class for the fifty question multiple-choice exam. Twenty five of the exam questions are selected from the study questions in the text, and the rest are variations on the study questions and answers presented in the spreadsheets.
Register and pay for both MP&P and MAmetrics at www.marketingprinciplesandprocesses.com. Click on the Student Registration and you will be directed to pay through PayPal®. We will automatically open your account at www.marketingaccountingmetrics.com with the same user name and password you chose for www.marketingprinciplesandprocesses.comIf Your Section of MAR3023 is NOT using Marketing Principles and Processes as its text: